Social Media Manager - Contract

Job Description: Social Media Manager - Contract

Position: Social Media Manager

Reports to: Executive Director

Location: Remote in the United States

Employment Category: Contract (10-20 hrs per week), Temporary (3-5 months)

Deadline for Submission: Sept 30th

Start Date: October 2021

Organizational Background:

The LoveYourBrain Foundation is a US-based nonprofit that improves the quality of life of people affected by traumatic brain injury (TBI) through programs that build community and foster resilience. We believe that yoga, mindfulness, and community are essential to transforming the wellbeing of people impacted by TBI. That’s why we pioneered our Yoga, Retreat, and Mindset programs - offered across the United States and Canada - to empower our community with new tools, resources, and connections. We also conduct extensive outreach with clinical, advocacy, and community-based stakeholders to raise awareness about the benefits of yoga for TBI. We are engaged in ongoing research to evaluate the impact of our programs and contribute evidence-based practices for making yoga more accessible to the TBI community.

Position Summary:

The LoveYourBrain Foundation seeks a talented Social Media Manager to administer our social media accounts. You will be responsible for creating original text and photo/video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing, fundraising and programmatic goals. This is a contract position for 3-5 months.

As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our organization’s values and stories creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

LoveYourBrain believes that TBI, caregiving, and the intersections where we work - namely within healthcare and yoga and wellness spaces - disproportionality impact the most marginalized in our society, including BIPOC, LGBTQIA+, women, non-binary people, people living with disabilities, people with intersecting identities, and others with lived experience being part of marginalized communities. We believe these communities must be centered in the work we do. Therefore we strongly encourage applications from people with these identities or who are members of other marginalized communities. 

If you share LoveYourBrain’s values of being real, compassionate, inclusive, fun, and curious, we’d love to speak with you. The LYB community believes in respect for all people and the planet. We embrace and strive for a community that values differences and prioritizes equity. Regardless of how you identify, or how the world sees you, please feel welcome to apply and join our community.

Essential duties and responsibilities 

  • Implement social media strategy  to align with organizational goals

  • Monitor and interpret social analytics

  • Collaborate with all departments (Programs, Development, Outreach) to identify social media needs, ensuring brand consistency and a balance of engaging content and priority 

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Communicate with followers, collaborate with the right LYB team member (ie: Retreat Manager) to respond to queries in a timely manner and monitor comments and other external reviews 

  • Using LoveYourBrain’s communications strategy plan as a guide, ensure Brand consistency across all social platforms (Instagram, Facebook, Twitter, LinkedIn)

  • Manage social media editorial calendar 

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Creation and implementation of social campaigns

  • Prepare and present monthly reports on progress towards programmatic and fundraising goals

  • Accept other duties/responsibilities as assigned by the Executive Director

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Qualifications and skills: 

  • 1-3 years of progressive experience in digital communications role, specifically working as a social media manager 

  • Experience managing social media accounts with 30,000+ followers 

  • Experience growing social media accounts through best practices of engagement

  • Skilled in best practices for accessibility on delivering social media campaigns for the brain injury community (ie: knowledge of visual stimuli to avoid in campaigns)

  • Ability to integrate LoveYourBrain’s values of being Fun, Compassionate, Real, Inclusive, and Curious; and commitments to Diversity, Equity, Inclusion, Accessibility, and Belonging into a social media strategy

  • Ability to analyze data, draw conclusions, and propose effective solutions 

  • Hands on experience in content management

  • Excellent copywriting skills, with an eye for high quality marketing content

  • Ability to deliver creative content (text, image and video)

  • Solid knowledge of SEO, keyword research and Google Analytics

  • Knowledge of online marketing channels

  • Excellent communication skills

  • Analytical and multitasking skills

  • BSc degree in Marketing or relevant field

  • Flexibility to travel

  • Knowledge of social algorithms

  • Familiarity with Facebook Business suite including Ads Manager

  • Familiarity with Facebook Insights and other third-party services

  • Social copyrighting background

  • Proven social growth strategy in previous position  i.e. #tag farming, like, share, save

LoveYourBrain is committed to providing reasonable accommodations for qualified individuals. If you need a reasonable accommodation for any part of the employment  process, please email us at adam@loveyourbrain.com and let us know. LoveYourBrain is an Equal Opportunity Employer and actively seeks candidates from diverse backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws. 

 

Application Process:

Please submit to Adam Pearce, Executive Director, at adam@loveyourbrain.com

  1. A cover letter that directly addresses: 1) how you meet the selection criteria and 2) motivations for applying to this position

  2. Resume or CV

  3. Examples of social media accounts and campaigns you have managed, aligned with the essential duties and responsibilities outlined above

We encourage you to apply as soon as possible as interviews are scheduled on a rolling basis. Potential candidates will be offered a formal interview via videoconference with key LoveYourBrain staff and then a subsequent interview with the Executive Director.