LoveYourBrain announces new partnership with Giant Bicycle, Inc. 

TBI is a leading cause of death and disability worldwide, with more than 3 million people in the US and Canada sustaining a TBI annually. Studies have shown that cycling causes more TBIs than football. In fact, 1 of 3 injuries caused by cycling are head injuries. LoveYourBrain provides free, evidence-based programs designed to optimize brain health after injury through access to a balanced mind, healthy body, and social connection. Founded in 2014 by Pearce and his brother, former professional athlete Kevin Pearce, LoveYourBrain now serves approximately 10,000 people each year.

“Giant Bicycle is proud to be partnering with LoveYourBrain to help bring more awareness about brain and helmet safety to existing and new cyclists,” shared Elise Heinold, USA Marketing Manager at Giant Bicycles. “Our goal is to help connect people who have dealt with TBI to the program as a resource and place of community and belonging, and inspire them to access their resilience.”

This partnership will build upon LoveYourBrain and Giant’s respective areas of expertise, by raising awareness of brain injury, the importance of helmet use and upkeep, and the programs available if and when a head injury occurs. To launch the partnership, Giant has generously donated 100 helmets and 2 e-bikes to support LoveYourBrain’s annual Ride for Resilience campaign, a cycling-centric initiative to educate, engage, and empower people affected by concussion and brain injury. 

“With the staggering prevalence of head injuries in cycling, it makes a deep impact when brands partner with us to bring this reality to the forefront - and provide people greater access to life-changing tools, resources, and communities to support them in moving forward,” added Pearce. “Giant is one of these brands that is willing to engage in these important conversations and bring more visibility to an often invisible injury. We are incredibly grateful for their partnership.”

The partnership between LoveYourBrain and Giant launched May 1st, 2023, and will continue throughout the year, bringing brain injury education and support to the forefront in stories and awareness campaigns. 

About LoveYourBrain

The LoveYourBrain Foundation is a national non-profit that improves the quality of life of people impacted by traumatic brain injury (TBI) and raises awareness about the importance of brain health. Guided by their family’s experience, brothers Kevin and Adam Pearce established LoveYourBrain in 2014 following Kevin’s severe TBI from a snowboarding accident prior to the 2010 Vancouver Olympics. Kevin’s remarkable resilience was documented and transformed into the award-winning HBO Documentary, “The Crash Reel,” which brought to light the experience and prevalence of TBI. In response, LoveYourBrain developed programs and resources designed to create community and foster resilience, which are offered worldwide. In addition, LoveYourBrain provides free online resources such as guided meditations, yoga classes, brain tips and a community blog. Visit http://www.loveyourbrain.com to learn more. 

About Giant Bicycle, Inc.

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology, and innovative design. Giant’s purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people, and the stories we share. Come feel what it’s like to be limitless. Come ride with us.