Communications and Marketing Director

Job Description: Communications and Marketing Director

Reports to: Executive Director

Location: Remote in the United States

Employment Category: Full Time

Salary Range: $67,000 - $85,000

Deadline for Submission: December 23, 2024

Start Date: January 13, 2025

The LoveYourBrain Foundation is a US-based nonprofit that improves the quality of life of people affected by traumatic brain injury (TBI). Since 2014, we’ve been pioneering the use of mindfulness, yoga and community-building for resilience and mental well-being after TBI (including concussion), advancing the science behind our holistic approach to healing in clinical and community-based settings, and re-imagining how people can actively participate in their healing. We also conduct extensive outreach with clinical, advocacy, and community-based stakeholders to raise awareness about the benefits of mindfulness and social connection for brain injury. This is an exciting time for our organization -- we’ve recently reached our 10-year anniversary, refining our strategic vision, and our Executive Director was recently recognized as a Top Ten CNN Hero (see video segment here).

The Director of Communications and Marketing will be instrumental in overseeing and executing our communications and marketing strategy to achieve and grow fundraising and program goals. This role is pivotal in shaping our narrative, amplifying our impact, and building a strong brand presence that aligns with our mission and values. The ideal candidate will be a strong writer, strategic systems thinker, a creative storyteller, and a collaborative leader who is deeply passionate about improving mental well-being among people affected by brain injury. They must have demonstrated expertise in centering people with brain injury (or other relevant background) in developing and implementing strategy, and ensuring equity and inclusion are reflected in organizational internal and external communications channels, voice, and materials.

LoveYourBrain believes that TBI, caregiving, and the intersections where our organization works--namely within healthcare, yoga, and wellness spaces--disproportionality impact the most marginalized in our society, including BIPOC, LGBTQIA+, women, non-binary people, people living with disabilities, people with intersecting identities, and others with lived experience being part of marginalized communities. We believe these communities must be centered in the work we do. Therefore we strongly encourage applications from people with these identities or who are members of other marginalized communities.

Essential duties and responsibilities 

Strategic Leadership: 

  • Lead and collaborate with the leadership team to identify yearly communication priorities and marketing objectives.

  • Develop and implement a comprehensive communications and marketing strategy with cross-functional collaboration with the development and programs teams to meet goals and objectives.

  • Oversee growing social media accounts through best practices and emerging trends

Content creation and oversight: 

  • Craft compelling narratives, messaging, and content (video and photography assets) across various platforms, including social media, website, newsletters, and press releases. 

  • Oversee the production of marketing briefs, assets, and materials to meet communications and marketing targets relative to annual reports, organizational newsletters, fundraising appeals, brochures, collateral for special events, videos

  • Oversee communications projects from inception to completion, including strategy development, communications calendar, work plans, and timelines

  • Serve as lead copywriter and editor on all communications materials

  • Oversee photo asset needs and capture strategy 

  • Strong understanding of digital accessibility best practices to inform communications strategy and design

Media Relations: 

  • Substantially grow brand presence, press mentions, and published content  by maintaining existing and building new relationships with relevant  media outlets, journalists, and influencers. 

  • Proactively seek opportunities for coverage and partnerships that enhance the effectiveness and engagement of key campaigns and programs.

Digital Marketing: 

  • Oversee, optimize and drive and grow our digital presence, including social media channels, email marketing, and our website. 

  • Oversee Google ads account to strengthen SEO rankings and conversions 

  • Lead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.

  • Stay informed about trends in communication, marketing, and technology to keep the organization's communication strategies current and effective.

Data & Systems

  • Oversee and expand communications systems (Campaign Monitor, Canva) and social media platforms (IG, FB, LinkedIn, etc.) 

  • Analyze and improve systems and processes relative to performance (email ORs and CTRs, tactics for assessing conversion, social engagement/reach/growth, etc.) to optimize marketing efforts and ultimately drive organizational success

In addition:

  • Opportunity to serve on the Leadership Team

  • Opportunity to serve on Equity Team to advance our vision of being a more equitable, anti-racist organization

  • Willingness to periodically travel to attend LYB programs and fundraising events to foster relationships with stakeholders, including participants, clinicians, partners, and donors. 

  • Willingness and flexibility to contribute to projects outside of your primary scope of work.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Minimum Requirements:

  • At least 7-15 years experience in overseeing communications and marketing in the nonprofit sector or health/wellness industry, preferably involving mindfulness and community development

  • Demonstrated experience managing, segmenting, and growing constituents at scale (30,000+ followers on IG, 81,000+ followers on Facebook, 25,000+ email list)

  • Excellent verbal and written communication skills, including the ability to effectively tailor messaging to a range of different audiences (i.e., people with TBI, caregivers, health care professionals, media, general public) and complex program offerings

  • Strong understanding of social media platforms, trends, and best practices for accounts and engagement 

  • Proficient in working with Campaign Monitor, Salesforce, Classy, Microsoft Office Suite, Google platform including google analytics and google Ads, Adobe Premiere, iMovie, Canva and Zoom 

  • Demonstrated successful experience making presentations, writing press releases, and negotiating with the media

  • Ability to travel periodically to capture compelling program content for communications and marketing campaigns 

  • Experience with media relations and building partnerships with external organizations

  • Demonstrated expertise in centering DEIAB in organizational internal and external communications channels, voice, and materials

  • Management experience and ability to work both independently and collaboratively across departments in a fast-paced environment

  • Strong interpersonal skills, as well as a passion for solving problems and actioning solutions in an iterative capacity, with a community centered approach

  • Highly-developed organizational skills with a keen attention to detail, and a demonstrated ability to effectively prioritize tasks and meet deadlines 

  • Bachelor’s degree (or equivalent) 

Qualifications and skills strongly preferred: 

  • Experience with people affected by traumatic brain injury or other neurological conditions 

Physical Requirements:

  • Travel in the US by air and/or car (must have license, passport)

  • Drive a car 

Work Environment:

  • Ability to effectively work remotely 

  • Ability to work on a computer for up to 8 hours per day

  • Ability to talk over the phone or video conferencing (multiple times a day)

  • Ability to work over weekends (occasionally)

LoveYourBrain is committed to providing reasonable accommodations for qualified individuals. If you need a reasonable accommodation for any part of the employment  process, please email us at kyla@loveyourbrain.com and let us know. LoveYourBrain is an Equal Opportunity Employer and actively seeks candidates from diverse backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws. 

APPLICATION PROCESS:

Please submit to hiring@loveyourbrain.com. 

  1. A cover letter that directly addresses: 1) how you meet the selection criteria and 2) motivations for applying to this position

  2. Resume or CV

  3. 3 writing samples including digital marketing for programs, press release, fundraising appeal, or other relevant example

  4. If you've overseen an Annual Report, an example of the draft of final publication, and description of your specific contributions

We encourage you to apply as soon as possible as interviews are scheduled on a rolling basis. Potential candidates will be offered a formal interview via videoconference with key LoveYourBrain staff and then a subsequent interview with the Executive Director.